The Studio
Braceface Design an illustration driven design studio creating visuals for brands & companies. We believe that illustration has the power to bring any concept to life, and strive to create meaningful and impactful designs for our clients. Whether you're looking to develop your brand or simply need some eye-catching visuals, we can help you achieve your goals.
Based in Tel Aviv, Israel, the studio was founded by Gaby Katten, a freelance designer and illustrator who began her career in London working for various designers and agencies. With a background in fashion design, Gaby's transition to image making led her to explore a range of mediums and draw inspiration from many art forms. This has allowed her to build a diverse portfolio that forms the foundation of Braceface Design.
Frequently Asked Questions
What kind of design work do you do? I specialise in illustration-led design, including branding, packaging, merchandise, pattern design and visual identities. I also create editorial, advertising and commercial illustration, as well as animation.
Do you work with clients globally? Absolutely. I'm based in Israel and work with clients locally and abroad.
What does the process look like? It depends on the project, but I usually start by discussing the brief, references, requirements and budget. I'll then develop initial concepts or sketches for approval before moving into the final full custom artwork.
Do you work with startups? Absolutely. I work with startups and new businesses to develop their visual identity, branding, packaging, illustration and other creative assets they need to get their brand off the ground.
Can you work with an existing brand? Yes. I can create illustrations, patterns, packaging artwork and other visual assets that work within an existing brand identity, or help develop a new visual direction from scratch.
Do you take on smaller projects? Yes, depending on my availability. If you have a smaller illustration or design project, feel free to get in touch with the details.
How do I get started? Send me a email with a little information about your project, what you need, your timeline and any relevant references. I'll get back to you with the next steps.
Testimonials
Listen!! This is the *most* professional designer on the market, completely fair prices, attention to detail at the highest level and it's just fun to work with her!
Probably one of the best choices for my brand, we've been working together for a year after many changes between professionals, highly recommend.
(Translated by Google)
Saar Cohen
Founder of Tiki
I worked with Gaby to build my website for my small business. From the very start, she understood exactly what I was going for & created an online experience that I'm super proud of--one that my clients love as well. She was patient & understanding throughout the process, and went the extra mile to meet my expectations.
I enthusiastically recommend Gaby for any design & illustration work. She is super professional, friendly & honest, and always delivers excellent results in a timely manner.
I've already hired her for my next project and you should too.
Jeff Miner
Founder of Jeff Miner Advertising
Gaby's incredible. She assisted us with an illustration, where I simply outlined the elements needed, and she swiftly understood the concept, crafting something exquisite with her special touch. Her patience and exceptional skills shine through. 100% recommended!
Michelle Mielnik
Events Coordinator, Alma Lasers
Selected Clients
Companies
Tamar Festival, Six Senses, Primark, Shein, Fiverr, Réveille Coffee, Shevet Beer, Alma Lasers, Tiki
Musicians/Creators
The Americans, Martina Lin, Olivia K & The Parkers, Emma Nicole, BUUDROW, Jerry Cherry, Alto Key
Publications
Daily Mail, You Magazine
The Jerusalem Report
70 Faces Media
Perspectives Magazine
Customer Health Magazine
Laisha Magazine
More
Exhibitions
Shelter (Group Show) - Stone Oven House, Italy · Nov 2023
Artist Stands With Israel (Video projection project) SVIVA & Kakdel Art - Tel Aviv · Nov 2023
When Every Exhibition Becomes Memorial (Group Show) - SVIVA & Kakdel Art, Tel Aviv · Dec 2023
Responsive Art The Inner View (Group Show) Kakdel Art - Tel Aviv · May 2024
Braceface Design (Solo Show) Kuli Alma - Tel Aviv · May 2025
Aliyah to Tel Aviv (Group Show) Kakdel Art - Tel Aviv · October 2026
Awards
Recognized as an “Outstanding Artist” - Issued by Israeli Ministry of Immigration and Absorption ·
Jan 2021
